All about the wedding brand with its own production

We have said and will continue to say that finding your dress is not only about looking amazing, but also about feeling amazing at your wedding. That is why it is so important to put only your own feelings first at all fittings. Helping the bride to remain herself on her most important day has become the main goal Rara Avis Group. The brand's collections are so diverse that both romantic natures and connoisseurs of classics and those who want to go beyond the usual will be able to find their own. The creative director of the brand Inga Yurchik told us all about Rara Avis Group, their attitude to wedding fashion and the most stylish dresses of 2024.

Tell us about your brand.

We share one belief very close to us: a wedding happens in a moment, but the memories of it will last forever. This is what inspired us to open a boutique in 2008 with the sole purpose of giving the bride the opportunity to live a unique experience and offering the best selection of wedding brands from around the world.

However, both our clients and we ourselves were striving for something more. So, first we added a customization service, and then we started creating dresses of our own design. And in 2011 we launched the wedding fashion brand Rara Avis Group.

What makes it unique?

12 years and many collections later, we have mastered the art of capturing the spirit and mood of our brides. We carefully select the details of each dress, adding a pinch of daring. Our signature touch is the unique decorative details that distinguish our brand and help you make a statement with a special wedding dress.

What is the brand's relationship with wedding fashion?

We can confidently say that we are on first-name terms with wedding fashion. Every year we take part in the best wedding exhibitions in the world: Paris, Barcelona, ​​Shanghai. And last year we held our first show in Milan. Our team tries to come up with our own trends, rather than follow them. 

In 2023, we launched the Rara Couture couture line. This is the embodiment of modern luxury in capsule collections of wedding dresses created according to the canons of haute couture for the most sophisticated brides. Rara Couture is new technologies, designs, silhouettes and ideas. For the first time in the couture collection, the manual technique of plaster casting was used, with the help of which the decor for the dresses was created.

What is the Rara Avis Group bride like?

Our slogan: Rara Avis Group for brides with character. And that says it all. Our brides are not afraid to take risks and express themselves. They are always ready to experiment and focus on their feelings and their style, not succumbing to external trends. 

Where are the dresses made?

Rara Avis Group has its own production in Belarus, which eliminates problems with delivery. 

What inspires you when creating collections?

In search of inspiration, we immerse ourselves in classical and contemporary art and architecture, nature, music and the full spectrum of human emotions.

What else can the brand offer to brides besides dresses?

Rara Avis Group is much more than just wedding dresses. Here brides can choose handmade accessories, embroidered veils of different lengths, styles, textures, lingerie and peignoirs for the morning of the bride, as well as suits and sets for the painting at the registry office.

In 2024, unusual textures, transparent fabrics and voluminous silhouettes will be in fashion. All of this can be found in our new couture collection Rara Couture. Flowing semi-sheer silk dress with asymmetrical detail Perlamutr, corestEolien with voluminous roses on the skirt and Vae puff sleeve dress.