On September 29, the fashion show Rara Avis Kuraje took place in Moscow. The Belarusian brand Rara Avis Group, known for its non-standard selection of locations for shows, held a show in the Russian capital for the first time.
The concept of the Rara Avis History show was not chosen by chance: in May, the brand opened the Kurazh Wedding House in Moscow, where its own products are presented — wedding and evening dresses, lingerie, shoes and accessories. This event symbolized the beginning of a new stage for the brand, and the show in the Old Piter location on the territory of the Mosfilm film studio allowed for an effective presentation of the brand's history. The unique atmosphere created by the scenography and technical solutions enhanced the impressions of the guests, who saw the new collections of wedding dresses and witnessed performances with artists, songs in Belarusian, dances with a twenty-meter veil and a show with horses.
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The show was divided into three parts, each of which began with a performance by the artists and a story about the brand. The phrases "No risk, no story" and "Stop art if there is no love" made a strong impression on the audience, as they reflect those moments in life when you need to take risks for your dream, and love for your work makes life brighter.
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The catwalk featured couture collections from Ange Etoiles and Rara Avis, as well as commercial collections from Blammo-Biamo. Ange Etoiles opened the show with a collection inspired by the zodiac signs, with each dress embodying the characteristic features of each sign. The brand’s second collection reimagined the images of fairy-tale princesses, adapting them to modern wedding fashion.
The second part of the show showcased new Blammo-Biamo collections. The Rise your wings collection, created from airy fabrics and refined silhouettes, symbolized the freedom and lightness of the bride. The Moon Light collection, inspired by the light of the moon, emphasized the radiance of each girl.
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The final part of the show ended with stunning dresses from Rara Avis, which caused delight and applause from the audience. The Garden of Eden collection embodied ideas about the Garden of Eden with symbols, perfect cut and natural materials. The Imperial opulence collection was inspired by the era of imperial France, its luxurious dresses and balls, allowing brides to feel like empresses.
The style of the models’ looks also supported the historical theme: accessories included Napoleonic hats decorated with veils, voluminous flowers and frills.
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Many guests noted that the Rara Avis & Kuraje show demonstrated the dynamic development of the wedding industry and bold experiments with forms and semantic accents.
